Google’s Self-Designed Tensor Chips will Power Its Next
Tech giant Google is doubling down on its custom hardware ambitions, announcing that its next generation of Pixel and AI-powered devices will be powered by its in-house Tensor chips. The move highlights Google’s growing focus on vertically integrated hardware and AI-optimized performance.
The upcoming Tensor G4, expected to debut with the Pixel 9 lineup later this year, is the latest evolution of Google’s proprietary chipset series, which started in 2021. Developed in collaboration with Samsung’s foundry, the Tensor chips are designed to handle AI-heavy tasks such as real-time language translation, advanced photography, voice recognition, and more — all on-device.
Built for AI, Built by Google
Unlike traditional processors, Google’s Tensor chips are specifically engineered with machine learning at the core. This allows for faster, more efficient processing of AI models, while also enhancing security and power efficiency. Google’s goal is to move more tasks from the cloud to the device itself — reducing latency and improving privacy.
“Tensor is more than a chip — it’s a foundation for how we think about the future of AI in our products,” said Rick Osterloh, Google’s SVP of Devices & Services. “With every generation, we’re getting closer to truly personalized, context-aware computing.”
What to Expect from Tensor-Powered Devices
The upcoming devices expected to feature the new chip include:
- Pixel 9 and Pixel 9 Pro
- Pixel Fold 2
- Pixel Tablet 2
- Next-gen Pixel Watch
Early leaks suggest improved GPU performance, better thermals, and enhanced AI-driven features, including on-device Gemini assistant enhancements and real-time video processing.
Competing in a Custom Silicon Race
Google joins the likes of Apple (with its M-series and A-series chips) and Microsoft (with its custom AI processors) in building bespoke silicon. The aim? Deliver faster, smarter, and more integrated hardware experiences.
As AI becomes the heart of consumer tech, self-designed chips are becoming the key battleground for innovation. Google’s continued investment in Tensor shows it’s committed to shaping that future — one chip at a time.
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